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	BRIAN PRICE 2008 Olympic Gold Medal Champion "The Three Jobs"

The sport of rowing can be a powerful metaphor for the world of business. As the coxswain, Brian Price has three main jobs which we would argue, match the three main jobs of the President, the CEO, or for that matter, any senior manager in the organization. It is to:

• Keep the organization going straight forward,
• Execute the organization’s game plan,
• Motivate the team.

In the words of Brian Price:

The coxswain has 3 main jobs:

Steer the boat straight – I have to control the 60ft long shell by using the rudder. I have a rope in each hand which is attached to the rudder behind me. If I want to go to port, I put my left hand forward, if I want to go to starboard, I put my right hand forward. Seems easy enough...try it.

Execute the Race Plan – As a crew we formulate a plan or strategy which we will use to win the race. This plan will allow the guys to work on a specific technical point to either keep the boat at full speed or to increase the boat speed. Examples include power legs, drive the finish, quick catch.

Motivate the Crew – I must keep the guys excited and aggressive but extremely focused. If you make it fun for the boys they will be more likely to go harder and find more energy that they did not think was there. There is nothing more motivating when you start to move ahead of another boat. Making the race exciting by using the boats around me is one way to keep them engaged.

Read Brian Price’s Career Results and Accomplishments here...