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Don Peppers The 1:1 Future of Marketing Advance in Communications & New Technologies New Relationships: Marketers & Their Customers

Biography

Don is the acclaimed co-author, with Martha Rogers, of two business classics: The One to One Future and Enterprise One to One, both of which are seminal works in the rapidly growing fields of Customer Relationship Management ("CRM") and interactive marketing. They have also co-authored The One to One Fieldbook, with Bob Dorf (president of Peppers and Rogers Group). The duo's newest book, The One to One Manager, was released in October, 1999.

Don has delivered keynote addresses, workshops and consulting projects for clients on six continents. Author Martin Mayer, in his book Whatever Happened on Madison Avenue, called Don's presentation on the future of marketing "brilliant … the most fascinating presentation I have ever witnessed." Tom Peters hailed The One to One Future as "a revolutionary prescription for putting customers first." And Inc. magazine editor-in-chief George Gendron called it "one of the two or three most important business books ever written."

Don is also the author of Life's a Pitch - Then You Buy, based on his own career as a new business "rainmaker" for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 direct-market advertising agency. He and Dr. Rogers were named 1998 Direct Marketers of the Year by Direct Marketing Days in New York.

Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a bachelor's degree in astronautical engineering from the U.S. Air Force Academy and a master's degree in public affairs from Princeton University's Woodrow Wilson School.

Clients' Comments

"...one of the bibles of the new marketing..."
Business-Week

"...Book of the year...a revolutionary prescription for putting customers first that makes my 'close to the customer' axiom from In Search of Excellence pale by comparison."
Tom Peters

"Tom Peters was wrong.  This is not the book of the year... It's one of the two or three most important books ever written."
George Gendron, Editor, Inc. Magazine

Travelling From
Connecticut, USA

Fee Range
$30,001 - $50,000

Books Published

The One to One Fieldbook	Enterprise One to One	The One to One Future

and The One to One Manager Author of Life's a Pitch, Then You Buy