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Jim HedgerSearch Engine MarketingWorking with webmasters and other IT third partiesCo-operative Competition – How the SEM sector operatesEthics and Internet marketingSearch and the future of the Internet |
Jim Hedger is a respected tech-author, researcher and noted search engine marketer. Jim is the news editor for Victoria based StepForth Placement Inc., one of the oldest Search Engine Marketing firms in the world, and is considered by the media as Canada's Google expert. As a regular source for the New York Times, the BBC, the Wall St. Journal and countless other media outlets, Jim's ideas and advice help shape public perceptions about search engines and online marketing. Jim's feature articles can be read at news.stepforth.com or at virtually any other website featuring search engine marketing news. Jim's daily thoughts (assuming he is thinking on any particular day) can be found on the SEO Blog at http://news.stepforth.com/blog/
"Success to any business is having people know who you are and what service or product you provide. The missing word is marketing - it is the last fuction before the sale is made. Marketing is getting the customer to the purchase point.
Search engine optimization and placement does not come easy. That's why I chose StepForth SEO after interviewing about thirty companies. After several months (this is not an overnight success story) our placements have been phenomenal. I would not have thought of finding our site on the first page of search engines with keywords I had never thought of. We all need help and we can't do it alone. Now you have found the right company - StepForth. Our placement speaks for itself."
Jack Vrtar, Sales/Marketing
Custom Glass Etching of Los Angeles
"You guys are awesome! Ever since we started using StepForth Placement Services the hits we get from the search engines have improved dramatically. We went from not even appearing in the top 30 to controlling the entire top 5 in some of our targeted keywords. I wouldn't have thought it possible to see such a huge change in our ranking. What I though we MIGHT see over a year or so we have seen after a few months. Kudos to Jim and Ross! You guys know your stuff. I look forward to watching the results as the maintenance contracts kick in!"
Rob Gagnon, CEO
WeDoHosting.Com
"Engaging Stepforth on the websites of Fortune Magazine and Business 2.0, we also have the opportunitiy to improve our other centrally managed titles like the websites of Time Magazine, In Style, People and Parenting."
Dean Heistad, Director of Technology
Time Inc. Interactive
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