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Martha Rogers

The 1:1 Future of Marketing

Advance in Communications & New Technologies

New Relationships: Marketers & Their Customers

Biography

A widely acclaimed author and visionary, Rogers is a leading expert in the rapidly growing fields of one-to-one marketing and electronic commerce.

Co-author (with Don Peppers) of the ground-breaking international best-seller The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993), and Enterprise One to One: Tools for Competing in the Interactive Age. (Currency/Doubleday 1997), which recently was awarded a coveted five star top rating by The Wall Street Journal. The One to One Future was hailed by Tom Peters as "a revolutionary prescription for putting customers first." Inc. Magazine editor-in-chief George Gendron called it "one of the two or three most important business books ever written."

Peppers and Rogers have recently released two books, The One to One Fieldbook, co-authored with Bob Dorf, and their most recent book The One to One Manager, in October 1999.

Martha Rogers has delivered keynote addresses, workshops and consulting projects for clients around the world. Working through her Stamford, Connecticut management consulting firm, Peppers and Rogers Group/Marketing1to1, she specializes in thought leadership and strategy in the fast- growing fields of interactivity, marketing technology, and customer relationship management, and the direct-to consumer channel. Current and recent clients include such firms as AT&T, BroadVision, Fiat (Italy), Ford Motor Company, Oracle, E.piphany, Hewlett-Packard, BellSouth, Canada Post, Levi Strauss & Company, Nationwide Insurance, SAS Institute, Rubbermaid, Owens Corning, 3M, Pitney Bowes, EDS, Fujitsu (Japan), Northern Telecom (Canada), Royal Bank of Canada, Bell Canada, Prudential Securities, and American Municipal Utilities.

In addition to publishing academic research in Journal of Applied Psychology, Journal of Advertising Research, Journal of Business and Industrial Marketing, and other scholarly and trade publications, Dr. Rogers has, with Mr. Peppers, contributed to many other journals, books, and newsletters around the world, including Harvard Business Review, Forbes ASAP, Wired, Marketing Tools, BrandWeek, New Media Age (U.K.), and Diamond New Media (Japan).

Dr. Rogers, an Adjunct Professor at Duke University Fuqua School of Business and a member of the Dean's Advisory Council at Indiana University, has been named the International Sales and Marketing Executives International Educator of the Year. She began her professional career as a copywriter and advertising executive and earned her Ph.D. at the University of Tennessee as a Bickel fellow. Dr. Rogers and her partner, Don Peppers, were named Direct Marketers of the Year by Direct Marketing Days in New York. She is a frequent guest on television and radio programs that cover business trends: including CNN-FN, CNBC, and C-Span's "American Perspectives" and has received rave reviews speaking to national and international audiences on the future of business. One leading speaker's bureau named her "a guaranteed standing ovation."