PLANNING FOR SUCCESS ON THE WEB
Supercharge Your Website with the Power of Strategic Marketing
The core of this presentation is to offer a new, simple and extremely useable model of strategic marketing that brings laser-focus to a company's marketing. The question is not, "Is the model correct?". The question is, "Is it useful?" And the model has proven itself over and over. Testimonials indicate how understandable and how actionable the model is.
Longer presentations will allow more illustrations of how to apply the model in materials preparation, the building of a website and day-to-day implementation of a marketing program.
WEBSITES THAT SELL
How to make Your Website an Inspiring, Powerful, and Effective Marketing Tool
This presentation is more suitable for an audience that is comfortable with their marketing. A briefer time will be spent presenting the same strategic model as above. Most of the session will concentrate on specific, concrete actions that any business owner can take to enormously increase the effectiveness of their website and its day-to-day use.
THE MAGIC OF THE SAMURAI
An experiential session on the power of mental focus and use of energy, and how they relate to strategic planning.
As a 3rd degree black belt in Aikido, Linehan says he developed a talent to see, feel and understand the powerful core principles inside the many details of the art. "It was only after studying for eight years that everything suddenly gelled and I found all my actions all working in an integrated manner. The critical value came in that I was also able to teach others the abilities I gained in an hour or two instead of eight years!"
The magic extended when he began to study marketing. "All those years of training suddenly went 'click' and, in a moment, became my understanding of and feeling for strategic marketing,” he says. "I had a big 'aha' moment when I realized that the focus of intention and congruence of energy and action in Aikido were the SAME THING as in strategic planning.”
He now uses his lessons from Aikido to help other businesses develop a strategy and integrate the Web into their strategic plan.“The key is not to study Aikido for 20 years," Linehan says. "The key is to hone focus, intention and ideas into a single, integrated strategy to get you to where you want to go.” Aikido provides tools to learn this mentally, physically and emotionally — to embody strategy and know how it can work most powerfully.
This session can be a lecture-demonstration. The greatest value will be possible when attendees are able to participate is some easy, physical processes.
Prospeak International Speakers Bureau
